The new Shu Rouge Unlimited Supreme Shine is secretly the best, most hydrating lipgloss secretly packaged like a lipstick. It’s been done before, but not this well. It feels hydrating the instant it meets your lips, is visibly dewy and full of shine. It has appropriate pigment, staying power and keeps your lips hydrated. The featured shade above is BG935. It’s a pinky-nude-beige-mauve which would look good on any woman’s lips.